Digital Media Production & Publishing

Course Title:     Digital Media Production & Publishing

Exam Board and Specification No. Pearson BTEC Level 3 National Diploma in Digital Publishing


Why is this subject important, valuable and engaging?

This qualification is designed to give you an understanding of digital publishing whilst developing your creative and technical skills. You will gain knowledge and skills in areas such as website and magazine production, advertising and marketing, writing code, digital graphics, photography and image manipulation, through a range of practical and industry based projects. 

What do I need to have studied, or have knowledge of, before I begin this course?

A good base for this course would be GCSE Media studies, BTEC Creative Media or Film Studies. You should have good ICT skills or be willing to learn and be enthusiastic about technology and using the latest software and hardware for image manipulation and page layout and design.

Experience in Art, Photography or Design subjects would be advantageous for the production elements of the course.

What will I learn on this course?

This course is designed to provide you with a captivating and informative introduction to the role and increasing influence of mass media in society today. You will develop a critical understanding of the media through engagement with media products and concepts and through the creative application of production skills. This will allow you to develop a broad portfolio to support applications to university or industry placements.

This course will explore production processes, technologies and other relevant contexts whilst developing your ICT and design skills.

Alongside creating professional multimedia products you will have the opportunity to develop your journalism skills and attributes necessary to succeed in print-based media industries. Our journalists and design students work hand in hand with students on our TV & Film courses to conduct interviews to include in their work. For example, Secretary of State for Education, Alastair Campbell, Olympic gold medallist, Jason Gardener, explorers, writers, broadcast professionals and industry leaders.

What key skills will I develop?

You will learn how to work with industry-standard software, including the full Adobe Cloud suite of software which is installed on all computers in our building. This includes Photoshop, InDesign and Dreamweaver, to produce professional-level multimedia products.

You will also use technical equipment such as graphic tablets, light boxes, digital cameras and much more. 

How will I be assessed? (details of examinations/coursework)

This qualification is equivalent in size to two A Levels. 10 units of which 4 are mandatory and 2 are external.  You will study how to write proposals and pitches for a commission and how to develop a treatment outlining ideas and concepts. You will understand the various roles and responsibilities within the industry, from copywriters to graphic designers to digital developers, and how these roles work together to produce digital content and platforms.

Mandatory units group A – learners complete and achieve all units

3 Digital Media Skills 

8 Responding to a Commission 

12 Website production 

Mandatory unit group B – learners complete all units

7 Media Enterprise 

Optional units group C – learners complete 6 units

9 App Production 

22 Interviewing Techniques 

26 Writing Copy 

27 Digital Photography 

28 Image Manipulation 

29 2D Digital Graphics 

30 Page Layout and Design for Digital Media

60 Optional Internal

31 Coding for Web-based Media 

What could this course lead to?

The qualification has been designed in consultation with employers and will support application to entry level roles within digital publishing or to further training and apprenticeships where appropriate. The focus on technical skills allows students to apply for roles such as:

• Digital Content Assistant,

• Copywriter

• Graphic Designer

• Design Assistant

• Digital Assistant

• Web Coordinator

• Journalist

• Marketing

• Public Relations


This course can also progress into higher education and full degree courses for example:

Digital Media

Journalism and Practical Media

• Web Design

• Creative Media Production

• Publishing and Digital Culture

• Web Development

• Multimedia Journalism

What additional events, trips or enrichment activities does this course include?

Trips include visiting Media production companies such as the Warner Bros Studio Tour in London and the BBC studios in Bristol. There are also opportunities to go abroad and explore the media processes in places such a New York.  

The course also has visiting seminars from industry professionals within the media, gaming and design sectors.

Who do I contact if I have any further questions?


Research >> Design >> Create >> Publish


Music Magazine version 2

Magazine Front Cover

Home Final


Gaming Cover

Game Website Jpeg


GCSE & A Level

Digital Publishing work