Business Enterprise and Marketing

Course Title:
BTEC Level 3 National Extended Certificate in Enterprise (NQF)

Exam Board and Specification No.

Pearson Edexcel 601/7414/6

Why is this subject important, valuable and engaging?

This course is for learners who are interested in learning about enterprise and entrepreneurship alongside other fields of study, with a view to progressing to a wide range of higher education courses, not necessarily in enterprise-related subjects. It contextualises the skills and motivations of entrepreneurs, and strengthens the capabilities of creative students as budding entrepreneurs in their own chosen industries, while also fostering a sense of intrapreneurship that could be implemented in an employment setting.

What do I need to have studied, or have knowledge of, before I begin this course?

Due to the analytical, evaluative and financial elements of this course, a base skill level of 4 or above in English and Maths is a firm standing for starting this course, however it is not essential. Students with the desire to work hard and improve their skills will also be able to succeed.

What will I learn on this course?

During this course, you will learn what it means to be an entrepreneur through the investigation of existing entrepreneurs and the development of your own enterprise idea. You will have an opportunity to create a marketing campaign for a set business, using creative skills developed throughout the course. You will also develop an understanding of the value and purpose of money, how it can be managed both personally and in a business context, while also learning how to create and monitor key business financial documentation used in accounting. Finally, you will learn the importance of enterprise in a social context, and how it can better the lives of others, while having an opportunity to plan and run your own social enterprise activity in cooperation with your peers.

What key skills will I develop?

Alongside skills in critical thinking, analysis, evaluation and creativity, this course fosters key cognitive and problem-solving skills while utilising systems and technology. Through interactions with your peers and external parties, you will develop key interpersonal skills such as communication, collaborative working, negotiation, and presentation. As well as the ability to self-monitor, reflect and evaluate, and the ability to self-manage.

How will I be assessed? (details of examinations/coursework)

50% coursework (internally assessed)
- Unit 1: Enterprise & Entrepreneurs
- Unit 7: Social Enterprise
25% controlled assessment (externally assessed)
- Unit 2: Developing a Marketing Campaign
25% written exam
- Unit 3: Personal and Business Finance

What could this course lead to?

This course would suit learners looking to progress into working within a business, starting their own business or attending university for a range of subjects. The course fosters an attitude to work that would benefit any learner looking to progress into almost any avenue post-18. The opportunity to develop and implement business ideas is particularly useful for learners who have a desire to be entrepreneurs.

What additional events, trips or enrichment activities does this course include?

There will be trips out to study various companies and get opertunities and valuable skills through Young Enterprise


Who do I contact if I have any further questions?

Mr J Sinfield – jon_sinfield@thebathstudioschool.org.uk